Looking Both Ways
Finding & Keeping Quality Drivers
As a Fleet Owner you must first ask yourself, are you looking for a driver(s) or a business partnership?
The answer to this question will greatly det
ermine the quality of the person
(s) who will be
operating your
equipment
! Think about it,
what investment does a driver have, other then to sit beh
ind the wheel and go from po
int A to point B
,
in order to get to the next payday
? On the other hand, a business partner is someone whom has a vested inter
est in your business,
since he or she knows it is his or hers business also. That the decisions they make enable you to grow your fleet, upgrade the
equipment
they are in and also provide bonus
intensives
for
performance!
Finding Quality
Contractors: This is by far one of the most
difficult issue we as owners face. However, it can be done!
Reme
mber
your best
asset for
finding quality contractors is your current contractors!
They are the face and voice of your business!
Your contractors are
approached on a regular b
asics
by drivers asking questions about Expediting and how to get into the business
! Weather these people are looking to
own or d
rive, getting your business card into their hand
will give them a contract point. All of my trucks carry a stack of my company business cards with them! For every quality contractor they
recruit, I
pay a
referral fee! When and if you get a call
, add
that persons information
to
your list!
While 80% are calling just for basic information about Expediting,
talk to them, answer their questions, don't toss the information.
Wait a couple of weeks and give them a call back, just to check in and see if they have any additional questions
.
Do this weather you have
open equipment or not! Work the lead! K
eep working the lead!
Advertising: Use the free
classified on EO, Post a
ds in major cit
ies on
Craig
's L
ist, put flyers up in
Local Truck Stops and Repair Shops, use Social Media
!
Network: Build relationships with other Fleet Owners and
Recruiters! Just like myself, other owners build a data base of
potential contractors! If you find a quality contractor and
don't ha
ve a home for them, share!
Check with the other owners in your network
, someone might need them! Many of us are willing to pay the referral fee
to the person who made the contact if it is a quality contractor!
Also, remember to share
information on contractors who you have had issues with! To keep the problems from being pasted around
! One of the biggest problems I have had
in the past, ha
s been
a contractor coming from another owner with another carrier, or for that matter the same carrier and not knowing or being unable to finding out why they are making a change! If the contractor was bad, and you get a call from another owner,
be honest with that owner
! Oh, The contractor
will tell you a long drawn out story as to why they are making the change. But what has happened to me in the pas
t was to discover 2 weeks in, that the contractor refu
s
es to
even check tire pressure or doesn't even own a
tire gauge
, much less
are
even unwilling to turn the
truck off and power
-up the APU when
parked! But, at the time of the interview, stated he
or she
took wonderful care
of equipment and never idle! So share the information
, so we are not passing around our problems to others!
Keeping Quality Contractors: To keep
Quality
Contractors, you must be a
Quality
Owner! Is this hard
? You bet it can be! What you see as a
Quality
Owner, might mean the level of
equipment you have, the fact the you maintain your equ
ipment
or that you pay on time
,
every-time. Well yes, in some ways you are right
, these things do make you a
Quality
Owner! But there is more to being a
Quality
Owner then just those things in this industry!
The day to day interaction with your contractors is what will help you to keep your quality contractors. Realizing that their
option and suggestions matter and letting them know they matter
!
Listening, and caring even when your plate i
s running over
! Remembering that we all make poor
decisions from time to t
ime. Use what you see as a poor decision to teacher and help your contractors
, not to
criticize. So, you lost a couple of bucks beca
use the
re was
a poor decision made on a load! Talk about it with them, ask why they look the load. Did they realize
the load put you and them at a loss? They might surprise you and have
a valid reason or
not! But then you both know
and have both learned
something about how to improve!
In my
opinion, one of the biggest
challenges we face in the
Expedited Industry toda
y is the lack of
Good
Quality
Contractors. What I am seeing more and more of, is the fact that we are
not bring in New Contractors
but
shuffling
around the current pool we have. We as an industry must work together to find
new ways to
attract New Quality Talent
!
How we do this is
a question I can not answer! But
will continue to try new avenues in which to
recruit!