Goodbye Beano Guy
Hi Everyone, I received some emails this week that werenâ€™t insurance relatedâ€¦.which was fun. Folks noticed my new logo and wanted to know what happened to my CIS Beano Guy cartoon.
Well, after much deliberationâ€¦Iâ€™ve determined itâ€™s time to retire the Beano Guy. (Actually after much razzing from Sean Masters with Expediters Online!)
When I started in Expediting Insurance several years ago, the purpose of the Beano Guy driving a truck was to share a friendly face on the not so fun, very practical topic of insurance. Letâ€™s face it, no one wants to talk about it, much less buy itâ€¦so the Beano Guy was just a way to lighten things up a little.
Now I have the challenge that folks see the Beano Guy driving a Semi and think thatâ€™s what I insure, when in reality, 55% of the units I insure are Cargo Vans and Sprinters, 40% are Straights and about 5% are Big Rigs. Most are for individual Owner Operators or Small Motor Carriers who need Liability and Cargo.
Iâ€™ve also shortened our formal name of Commercial Insurance Solutions to C.I.Sâ€¦.kind of like Kentucky Fried Chicken to KFC.
So GoodBye Beano Guyâ€¦youâ€™ve been great and Iâ€™ll always appreciate the number of conversations youâ€™ve opened for my Expediting Insurance Biz with a simple â€œâ€¦So, Shelly, what is that, a peanut or beanâ€?
Have a great day, everyone!
Shelly Benisch, CIC w/ CIS