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It's a Team's Life

Do you fear Kohlrabi?

By Linda Caffee
Posted Jun 29th 2019 9:14AM

When we see something different, are asked to do something different, or we are asked to step out of our comfort zone, how do we respond?  Do our inhibitions have us leaving a lot on the table or the possibility of making a better income because our first response is no.

While reading one of Seth Godin’s blogs the other day, he asked this question, “What do you do when you face an alien looking vegetable? It’s all over the farmer’s market, it’s cheap and plentiful, and you’ve never had it before. Most people walk right on by. What’s the cost of being wrong, though?”

Seth Godin’s blog goes on to say;

The economic cost is tiny. Make a mistake with kohlrabi, and you’re out about a dollar–less than it cost you to drive to work. But the emotional cost, depending on how you’ve trained yourself, could be high indeed.

·      What will my family think of me if they don’t like it?

·      How will I deal with my ignorance of what to do with it? Is it too painful/risky/time-consuming to learn?

·      What if I do it wrong? Will it make me feel stupid?

·      What will eating an unfamiliar food remind me of?

The kohlrabi metaphor runs deep. It’s about our perception of new experiences, and how we deal with, “this might not work.”

Most of all, kohlrabi is a choice.

How many choices do we make each day in our profession?  When asked a question that is asking us to do something different or think out of the box is our first answer, a resounding “NO”?  Next time think of Kohlrabi and ask a few more questions before giving a reply.

Has anyone tried Kohlrabi?

Bob & Linda Caffee


Saint Louis MO

Expediters since January 2005

[email protected]


Expediting isn't just trucking, it's a lifestyle;

Expediting isn't just a lifestyle, it's an adventure;

Expediting isn't just an adventure, it's a job;

Expediting isn't just a job, it's a business.


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