Fuel for Thought

Speak Up

By Greg Huggins
Posted Jan 9th 2023 7:45AM

You may remember the old landline phone company “reach out and touch someone” commercials from ago. Back then, the landline telephones were the only way to speak to someone from across the country, save for the old Ham radios. Gone are the days of calling cards for long distance phone calls (you younger drivers may be unaware, but years ago you had to pay for long distance telephone calls by the minute). Gone are the pay telephone banks at the truck stops. The pagers have drifted into the waste bin of history. How things have changed over the years. We now have multiple ways to communicate with others. We still have the trusty phone, but now it is more of a pocket computer and less of a phone (believe it or not, a cellular phone can still make and receive telephone calls, even though fewer and fewer people actually seem to use them for such purposes). 

Today with our untethered phones, we also have access to text messaging, emails, chat groups, social media outlets, video calling and video meetings, all within the palm of your hand. While many of the older drivers may not be as tech savvy as their younger counterparts, most people with a cell phone can use at least a few of the different ways to communicate on their device(s).

All that said, there is no reason why communication should be an issue. It is much easier to have an awkward phone call to discuss delivery delays than to have an angry customer later when you finally arrive. 

Communication is your key to success. Communicate with your customers in a timely manner. If you are not talking with your customer, your competitor will.

So, reach out and touch someone (figuratively, of course), with a call, text, email or other form of communication. Don’t you just hate it when someone doesn't call you back with important details? So does your customer. Communicate. It is easier than ever to make a call, send an email or a text to ease customer tensions.

And for those of you who may have noticed, yes, this article is shorter than usual, however, I have made my point and I have communicated it with you. See, it doesn’t take long to communicate. 

Communication - the human connection - is the key to personal and career success. 

      - Paul J. Meyer

See you down the road,