Fuel for Thought

Are You A Mutant?

Are you a mutant? Are you evolving?
It has been said that mutation leads to evolution. While this was in the context of species evolving, it got me to thinking about where else this theory could apply.
Without evolution, there is only death. Just like a species, your business must evolve (grow) or go extinct (die).
Do you constantly and consistently explore mutations for growth? Any business must grow with their customer base, market conditions and technology or it will succumb to the forces of competition. You may think that you do not have any competitors, but you will find there are wolves at the door of any successful venture. You must effectively build your business defenses to keep those wolves at bay. Evolving with the business climate changes can help ensure your business remains ahead of the pack by not lagging behind and leaving the door open for your competition to get a foothold with your customer. Especially if you have or had a steady, regular customer, don’t become complacent with your services. It is very easy to get into a routine when you are working with one or just a few customers and not look for improvements to help solidify your customer business and their ever changing, ever evolving expectations. Your customers will generally expect growth, they most likely expect growth from their transportation professionals as well.
Be the professional you claim to be, always search for new ways to grow your business to keep up with the needs of your customer(s) or start looking for new ones.
Small mutations lead to evolving business. Maybe you see a need that your customer has not realized yet which could improve their service or product. Fulfill that need if you can. Bring it to their attention. Communication is key to maintaining your business relationships. When your customer feels that you have their best interest in hand, as well as your own, it is a win-win for both parties.
Are you mutating to strengthen your business relationships? If you are not, someone else may show your customer what they are missing and then replace your inferior service with that of your evolving competition.

If I were a worm, I would rather be the long-lived mutant than the normal worm, that's for sure.
-  Cynthia Kenyon

See you down the road,
Greg