I love March Madness, but the truth is that the Conference Tournaments just don't draw much.. and when you get to the early rounds of the "Big Dance" its the same way...For the most part the teams are moved to different parts of the country, and they just don't draw the "local" fans...but when it gets down to the "sweet 16" then you start to see the crowds, the big fans will travel and it gets better...
For me, its XM radio this evening For the Michigan/Minn then OSU/Purdue games as i drive from El Paso to Del Rio...