Yep, pretty much.
Back when oil was $70 a barrel the hard-hitting hype was to get people to invest in the speculation that oil would hit $100 a barrel. If it didn't hit it, you lost all your money, but if it did, you won big. Of course, the same people who were hocking these oil futures were the oil futures people, the same ones that set the price of, ta-da, oil futures. The more money people dumped into $100 a barrel oil futures, the higher the price of oil got, until, almost as if by magic, it hit $100 a barrel.
Of course, one of the side effects of this was a further weakening of the dollar so that not only is $100 a barrel oil not worth $100, so the oil producers have to charge more for it, thereby keeping the price elevated, but the only people who made any real money were the ones who got into the $100 futures when it was at $70 or below, the same people that were trying to convince people to get into the $100 oil futures.
It's like those who go around and tell people to invest in gold. Well, they do that because they're already got a lot of money in gold, and the more people they can convince to do the same, the higher the price of gold goes, and they make money.
Whenever someone says, "Put a bunch of money in this and this and this," you can bet they've already got a lot of their own money in "that and that and that."