2003 7.3L, 130,000 miles, no problems. Super Chip= 19 mpg
I think the maintance on the max is alot more the the 7.3,the biggest plus is no egr valve [not sure about cooler] on the 7.3.I had 2 7.3's with 3.55 rear ends and 19 mpg hwy was about avg.I'm gonna guess the max has a egr value and cooler,there may be some aftermarket companys making the filter,i would find out what they cost and the cost of a tuner.
just a little FYI, if you are driving the 7.3 at high speeds with the ecm maxed out, you may be surprised that the engine may not last long - you may get 500k out of it but may end up with a 300k motor.