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It's a Team's Life

Star of Quality Award = Thank You

By Linda Caffee
Posted Dec 16th 2017 6:56AM

Here is the description of the Landstar Star of Quality award

When members of the Landstar family go above and beyond the call of duty, their extra efforts are recognized with Landstar’s Star of Quality Award. Deserving business capacity owners (BCOs) and agents receive bronze, silver, gold or platinum lapel pins recognizing their dedication to the best in transportation services.

While chatting with another driver this morning he mentioned that he had just received a Star of Quality award and how proud he was of not only the small pin but more so the letter that accompanied the pin.  I was also proud of him as I know he earned the award and thank you.

Anyone within the Landstar family can nominate a BCO or Landstar agent for the pin; another BCO, corporate employee, agents, or I assume a customer through an agent.

The Star of Quality award is an awesome thank you.  When a BCO (business capacity owner) receives one of these awards they know the appreciation is from the giver's heart as the giver has to take the time to write why they think a BCO should receive the pin and a description of what the extra service the BCO or Agent performed.  This personal thank you goes a long way towards great relationships and good feelings.

I read an interesting article by Peter Bregman titled “Do You Really Need to say Thank You?”

Peter gives this example and I find it is true in my own life when I go the extra mile to answer questions and do not get any acknowledgment for my efforts.  Does this happen often no, but when it does I remember it.

John, the CEO of a sales organization, sent an email to Tim, an employee several levels below, to compliment him on his performance in a recent meeting. Tim did not respond to the email.

About a week later, he was in John’s office applying for an open position that would have been a promotion into a management role, when John asked him whether he had received the email. Yes, Tim said, he had. Why, John asked, hadn’t he responded? Tim said he didn’t see the need.

But Tim was wrong. John’s email deserved, at the very least, a “thank you.”

Tim didn’t get the promotion. Was he passed over solely because he didn’t thank John for the positive feedback? No. But was Tim’s lack of response one piece of the Tim puzzle that convinced John he should choose a better candidate? Undoubtedly.

Here is a link to the complete article:

Do You really need to say Thank You

Several years ago, a friend suggested we purchase cards with our names on them to send out as a handwritten thank you.  These cards are used for special occasions and when I send them out I have a good feeling as well. They were well worth the price that we paid for them.

In closing, I would like to say “Thank You” to Landstar for creating the Landstar Star of Quality Award as it is greatly appreciated.

Bob & Linda Caffee


Saint Louis MO

Expediters since January 2005


Expediting isn't just trucking, it's a lifestyle;

Expediting isn't just a lifestyle, it's an adventure;

Expediting isn't just an adventure, it's a job;

Expediting isn't just a job, it's a business.


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