The blower motor is in front of the cabin air filter and so is in an unfiltered airstream and is subject to whatever dirt, dust, and debris comes in.
There are two bearings in the motor - oilite bushings I think - that may be dry (introducing drag) .... lubing one of them (WD-40) is possible ... but the other one IIRC is inaccessible/hard to get to ....
I was able to get my original to go nearly 300K by periodically blowing it out with an airgun and lubing the bearings (marvel mystery oil and/or WD-40)
Ultimately, the brushes do wear out and the motor will have to be replaced.