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Action for Happiness movement launches
The world's first membership organisation dedicated to spreading happiness is being officially launched.
Action for Happiness, which claims to have 4,500 members in more than 60 countries, says it prioritises healthy relationships and meaningful activities as a means to happier living.
It has ambitions to become what it calls "a global mass movement for fundamental cultural change".
Its launch event in the City of London will include tips on how to be happier.
Materialism rejected
The movement says it is based on the new science of happiness and the belief that our mood can be altered.
"Despite massive material progress, people in Britain and the US are no happier than they were 50 years ago, while there are many societies in which people are much happier than in Britain.
"Rejecting a societal focus on materialism and self-obsessed individualism, the movement instead prioritises healthy relationships with others and meaningful activities as a means to happier living," a spokesman said.
On joining the organisation, members pledge to produce more happiness and less misery.
On its website, Action for Happiness gives advice for happier living, such as do things for others; keep learning new things; be comfortable with who you are; and connect with people.
The movement was founded last year by Richard Layard, a Labour peer and professor of economics at the LSE, Geoff Mulgan, chief executive of The Young Foundation and Anthony Seldon, master of Wellington College. It has no commercial, political of religious affiliations.
Don't you feel happier already
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BBC News - Action for Happiness movement launches
Action for Happiness movement launches
The world's first membership organisation dedicated to spreading happiness is being officially launched.
Action for Happiness, which claims to have 4,500 members in more than 60 countries, says it prioritises healthy relationships and meaningful activities as a means to happier living.
It has ambitions to become what it calls "a global mass movement for fundamental cultural change".
Its launch event in the City of London will include tips on how to be happier.
Materialism rejected
The movement says it is based on the new science of happiness and the belief that our mood can be altered.
"Despite massive material progress, people in Britain and the US are no happier than they were 50 years ago, while there are many societies in which people are much happier than in Britain.
"Rejecting a societal focus on materialism and self-obsessed individualism, the movement instead prioritises healthy relationships with others and meaningful activities as a means to happier living," a spokesman said.
On joining the organisation, members pledge to produce more happiness and less misery.
On its website, Action for Happiness gives advice for happier living, such as do things for others; keep learning new things; be comfortable with who you are; and connect with people.
The movement was founded last year by Richard Layard, a Labour peer and professor of economics at the LSE, Geoff Mulgan, chief executive of The Young Foundation and Anthony Seldon, master of Wellington College. It has no commercial, political of religious affiliations.
Don't you feel happier already
more
BBC News - Action for Happiness movement launches
