Understanding Return on Investment (ROI)

Paul56 · Mar 12, 2008

I could ask Nicole to step in and provide instruction on ROI but that would only lead to billable hours considering she is a CGA - Certified General Accountant in Canada.

I'm concerned once we plowed through ROI ad nauseum that then there would only be ROA, ROIC, ROCE, ROE, ROGIC.. etc, etc to get through. Hey, I understand there are plenty more.

RichM · Mar 12, 2008

Yeah but the one we want to stay away from is RIP.

ATeam · Mar 12, 2008

davekc said:
No point in complicating the simple

My point exactly, DaveKC. That is why I am asking you a simple question. The question is, what is the formula for calculating ROI?

More to the point, you are the most outspoken ROI advocate in the Open Forum. You own trucks. You are an expediter (fleet owner today with prior on-road experience). You say ROI is central to your business.

So, with respect, let me ask the question in the simplest way possible. Kindly note that the answer will reveal nothing about one's own ROI, net worth, or any other personal information.

Question to DaveKC:

When you calculate your ROI on the money you invested in a truck (or group of trucks), what formula do you use?

greg334 · Mar 12, 2008

Sorry Phil....Dave.... not calling you Phil a dummy by any means but here is something that may help others without paying the $100 to ask a question to an accountant.

Understanding Business Accounting for Dummies

This should be published by mid-march - opps a few days away.

I also recommend to understand more important things...

Understanding Your Dog For Dummies

And if you really want to read about something more complex than the great ROI debate and will never make any sense because there is no way anyone can understand a cat or get what an ROI out of this thread

Cats for Dummies