I think we'll see the 15% level. All the mfrs have moved at least 20-25% better economy over their older designed trucks. Kenworth/Pete saw the 20+% with the new slope hood design.
Now mfrs are dealing with tighter emission standards and maintaining ability to haul the loads as more companies move to larger trucks and trains. This means for many larger engines. They will come up with how to get more mpg out of the trucks but I think you'll see a movement to smaller engines and better gearing (more spacing between gears) so the smaller engines will haul and provide the fuel economy being called for in the future.
Rob