EnglishLady
Veteran Expediter
Telegraph Jan 8
A cat litter manufacturer is suing a rival for running TV advertisements in which clever and chatty cats reject its product in favour of the competitor's, stating in court papers: "Cats do not talk".
Church & Dwight has filed a lawsuit in a New York court against Clorox, whose adverts show cats deciding to using its Fresh Step litter instead of Church & Dwight's Super Scoop product.
A voice-over claims cats choose Fresh Step rather than Super Scoop because they are "smart enough to choose the litter with less odours" and "know what they like."
"Fresh Step Scoopable litter with carbon is better at eliminating litter box odours than Arm & Hammer Super Scoop," it adds.
Church & Dwight's lawsuit states: "Cats do not talk and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception.
It argues the Clorox advert gives a "false message" about its product, and that their claim that Fresh Step is "better at eliminating odours" is "literally false".
Meoww
A cat litter manufacturer is suing a rival for running TV advertisements in which clever and chatty cats reject its product in favour of the competitor's, stating in court papers: "Cats do not talk".
Church & Dwight has filed a lawsuit in a New York court against Clorox, whose adverts show cats deciding to using its Fresh Step litter instead of Church & Dwight's Super Scoop product.
A voice-over claims cats choose Fresh Step rather than Super Scoop because they are "smart enough to choose the litter with less odours" and "know what they like."
"Fresh Step Scoopable litter with carbon is better at eliminating litter box odours than Arm & Hammer Super Scoop," it adds.
Church & Dwight's lawsuit states: "Cats do not talk and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception.
It argues the Clorox advert gives a "false message" about its product, and that their claim that Fresh Step is "better at eliminating odours" is "literally false".
Meoww
