This is his way of fighting back.
How is his way of fighting back (tweets that continually focus the spotlight on the investigations) working for him? Might another way be more effective?
As the investigations get better organized, more fully staffed (Mueller now has at least 20 lawyers under his command or coming on board soon, with more expected to follow) and gain momentum, this is about much more than the narrative. That's part of Trump's problem. For him, it's all about the narrative. In that regard, he is focusing on the wrong target.
Against the advice of Trump's lawyer (Kasowitz), Pence hired a lawyer of his own. Flynn has had a lawyer of his own for some time; as have Manafort, Page and Stone. Jared and Ivanka each have their own lawyers to represent them in these matters. One of Trump's personal lawyers (Cohen) has hired a lawyer (Ryan) to advise him in these matters. With Kasowitz apparently not enough for Trump, Trump hired an additional lawyer (Dowd) to further advise him on these matters -- which sets up the same kind of competing power structure in this arena that Trump has used for years.
With Trump associates and administration officials rejecting Kasowitz's advice to not hire lawyers, it is safe to assume that other officials will do the same.
These lawyers are not being hired to help Trump. They are being hired to protect the interests of the clients who hire them. It's like they all know they are on a sinking ship, are loathe to publicly admit it, but are eyballing the lifeboats just the same.
Trump is fiercely resisting the investigations, which has the effect of fueling the fires (what you resist persists). If Trump changed his tune and embraced the investigations, they would quickly fade (assuming there is nothing there as he and his supporters claim).
Trump could announce that he wants full disclosure and full transparency. He could pledge immediate and full cooperation with all of the investigations that are underway. He could say he wants a speedy end to these investigations so the American people can be satisfied that no wrongdoing exists, and he could direct his staff to facilitate that outcome. He could say he wants these investigations to be completed (not ended midstream) ASAP so we, as a country can focus on making America great again.
Trump could do this but he is not. Instead, he tries to control the narrative. Trump's associates and administration officials are beginning to see Trump's efforts are misdirected, which is why they are taking action to protect their own best interests, not Trump's.
If there is something wrong in the areas that are being investigated, someone is going to be the first to sing. When that happens, these newly-hired lawyers will advise their individual clients to join the chorus.
If Trump wants a more positive narrative, he needs to embrace the investigations, not resist them. The more he fights, the more he loses.
Imagine a football team with Trump as the head coach. No one would question him hiring an assistant coach, defensive coach, offensive coach, etc. But when the players and coaches on the team start hiring their own coaches, the team is a team no more.
Try another experiment. Open Google News to the Top Stories page. I just did. First story is a Trump lawyer denying Trump is under investigation. Why is that story there? The media did not initiate that statement, Trump's lawyer did. The media covered it.
The next five top stories are about: Mali gunman, Fitgerald crew, Iran missel launch, French election, Beyonce. Six top stories, only one about Trump and that one only because Trump's lawyer issued a statement.