In The News
YRC is new brand name for two combined networks
OVERLAND PARK, Kan. — YRC Worldwide Inc. announced today that YRC is the new brand name for the combined Yellow Transportation and Roadway network.
The company also confirmed that YRC is ahead of schedule to successfully integrate its national networks by early spring.
"With more than 160 combined years of moving big shipments and 38,000 transportation professionals, YRC represents the most collective expertise in the industry," Bill Zollars, chairman, president and CEO of YRC Worldwide, said. "More customers rely on YRC for large shipments than any other provider, and one integrated network allows for even greater coverage and shipment density. By integrating Roadway and Yellow, we gain efficiencies and capabilities that position us to support our customers now and as the economy improves."
"Back in the 1920s and '30s, Yellow and Roadway established themselves as innovators, the companies that led the developing transportation industry," Greg Reid, executive vice president and chief marketing officer for YRC Worldwide, said. "Today, that reputation for innovative excellence and heavyweight expertise carries forward with the new brand name. YRC expresses the combined strength of Yellow and Roadway, and represents our integration of networks, services and capabilities."
"The visual identity for YRC features the highly recognized and trusted orange of Yellow and blue of Roadway," Reid said. "Customers will still see the familiar Roadway and Yellow marks as we transition branding elements, but they'll soon be able to identify with YRC through customer service, sales and other interactions."
Reid says a new customer Web site will debut soon. Roadway.com and My.Roadway.com customers will automatically be directed to yrc.com in early February, and MyYellow customers will be directed to the site beginning in March.
Kevin Jones of The Trucker staff can be reached to comment on this article