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chillout

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On Time Media Staff
Familiarity breeds contempt.

You may have heard this old adage, you might have even repeated a time or two. If you have never heard it or you do not understand the meaning of it, familiarity breeds contempt refers to complacency. Repetition can be a great way to learn something, but too much repetition can lead to taking things for granted. Most, if not all, of us are creatures of habit. Maybe you always run the same route, see the same customers and stop at the same fuel stops. You know which fuel stops take longer to get in and out of, where to find the best food on your route and where to find safe parking at the end of your day/route.

Along with all this repetition, you may even begin to see a decline in the level of service you provide because “it’s just another day” or “same ol’ thing again and again” and you begin to expect certain things to happen in a certain way, at a certain time and from certain people. Some might call this static thinking.

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