Yes. More to prove to customers, brokers, 3PLs, other carriers, banks, creditors, etc. We're not in a contest. Period. But I'm proud of our performance on every single load, as I imagine just about all carriers and drivers are almost all the time.
Agreed 100%. Did I meet you at any of the GPS411/Sylectus or TEANA conferences over the last 8 years? I admit I may have had a beer in my hand and no hair on the top of my head.
I'd bet the SAME dispatch office that wants $1.00-$1.35 for their vans will immediately JUMP on a bid and broker a load for 75-85 CPM.
And they will receive praise and bonuses for brokering at that margin. It's the market. The market is run by humans.
Heck no!!! No one likes those rates. No one!! But poll the dispatchers for the top 10 carriers and ask them what their TRUE number one criteria is for covering loads when there are 5-10 bids that give the correct service to the customer. We do NOT get 75-90% of the loads we bid on. Why...
And, of course, their customer rates are FAR higher than that. I would imagine it helps balance the ones they have to just get the truck out of a hole b