Fuel for Thought Customer Retention

chillout

Administrator
Staff member
On Time Media Staff
Does freight have a memory? Probably not, but customers do.
A long time ago I read or heard a phrase that has stuck with me all these years later, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

Before hauling freight, I spent many, many years in the moving industry. Moving people’s personal belongings is well, a personal interaction with your customer, in their homes, handling their precious possessions and many can be irreplaceable. When someone decides to hire a mover and goes cheap, they often get what they paid for, cheap service, but most people don’t move very often and may make the same mistake 1, 2 or 5 even 10 years later.

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