Fuel for Thought Limits and Insanity - OR - Why Am I Seeing Red?

[chillout]

Speed limits. Time limits. Term limits. Limits are good for many things, but when you limit your business, it can have detrimental effects. Owner operators choose where they either like to run or where they are the most profitable, these two are not always mutually exclusive. We all have our preferences on where we LIKE to run, if we are fortunate to also be profitable in said areas, then it is a win-win. However, when we choose to run loads in areas we LIKE rather than the areas that are more profitable, our businesses can suffer. Midwest. Coast to coast.

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[FlyingVan]

Greg,

Sad to say that some drivers/owner operators are color blind.

I met a few over the years that had no clue how much it cost to run their business. If they don't know that, they also don't know if they are making a profit or not.

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[Greg]

Very true FlyingVan. Not all drivers are cut out to be owners.