Trains run on tracks. Trucks run on roads. They are not interchangeable, although many times their paths will cross, you normally wouldn’t consider driving on the tracks. The last place a truck driver wants to find him or herself is stuck on the railroad tracks, even worse, to be driving on the tracks.
Let me tell you, it is an eerie feeling filled with anxiety and doubt if you find yourself driving on railroad tracks.
Two words that can have a huge impact. Many people complain about it when they receive a less than adequate version of it, and nowadays it seems nearly non-existent, or at least hard to find. When you are looking for it, you want the best you can get.
Cash is King, but holding onto some of your cash will make you a smart King. Earning a living on the road can be difficult enough and there are so many ways your cash can trickle, or sometimes pour, out of your pockets. So, why not do all you can to hold onto as much as you can.
A simple diagram says so much. What do you offer? What do you expect? What does your customer expect? As a consumer we might seek the unattainable, which is all three, but you can only pick two. As a business owner we know you can only give two, or you can give three, but it will most likely not be sustainable.